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Entrepreneurship

IB 370 – Brand Management [Video]

As a powerful tool for creating lasting value for a company and its customers, the brand is one of a firms most important assets. Brand plays a central role not only in defining a companys market positioning but also in communicating its identity and differentiating it from competitors. To manage and leverage a brands force, companies thus must pursue, develop, and implement branding strategies that allow them to successfully highlight and mobilize their values, core competences, and marketing capabilities.

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Authors

Mastering Self-Publishing on Amazon KDP [Video]

Think you’re doing everything right on Amazon KDP—but your books still aren’t selling? You’re not alone. In this live, unscripted conversation, Dale L. Roberts is joined by Allan Grimmer from Dibbly for a deep dive into the strategies that actually move the needle on Kindle Direct Publishing. Learn how intermediate authors can optimize their writing, formatting, metadata, and pricing to turn stagnant books into steady earners.This is part of a quarterly live series co-hosted by Dibbly and Self-Publishing with Dale, featuring industry insights and direct audience Q&A. Bring your questions and get unstuck.🗓️ Thursday, May 22 at 11 AM (ET)- Dibbly – https://DaleLinks.com/Dibbly (affiliate link)- Dale L. Roberts – https://SelfPublishingWithDale.com—Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding!- Dale L. Roberts