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Entrepreneurship

Brand Management – 370 | IES Abroad [Video]

As a powerful tool for creating lasting value for a company and its customers, the brand is one of a firms most important assets. Brand plays a central role not only in defining a companys market positioning but also in communicating its identity and differentiating it from competitors. To manage and leverage a brands force, companies thus must pursue, develop, and implement branding strategies that allow them to successfully highlight and mobilize their values, core competences, and marketing capabilities.

Categories
Entrepreneurship

Latest Content – Blog Marketing Academy [Video]

ArticlesHundreds of articles covering topics such asmembership sites,site building,marketing automation,traffic,entrepreneurship, and more VideosThe video library contains numerous tutorial and training videos – even full training series. I even toss in some transcripts for good measure. NewsletterMy weekly newsletter is for creators, membership site owners, coaches and marketers using WordPress. Sent